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Everyone tired of fancy copy and animations, so let's cut to the chase:
This is a founder-led marketing offer for B2B SaaS startup founders, typically
• sells complex & pricey products with long sales cycles
• competing against bigger, more established players
• achieved PMF but struggles with attracting enterprise clients
keep reading if this describes you.

by Burak Seyman

What do I do?
I help you to build an effective LinkedIn presence to create and capture demand.
I create a founder-led marketing strategy and execute it with you. From the founder branding to ghostwriting weekly posts, I handle everything.
What are our objectives?
- Building trust and credibility to shorten sales cycles and increase lead quality.
- Growing influence to build partnerships and widen your network.
- Reassuring investors that you have a positive growth trajectory.
Why do you need this?
- You're the face of your company and buyers want to know about you.
- LinkedIn Personal is the most effective organic channel for B2B marketing rn.
- Consistent content creation increases inbound interest and demo requests.
You already know founder-led marketing works really well if you're following anyone below:
I'm solving 6 problems for you:
#1 - Time Problem
If you wrote on LinkedIn before, you realize that quality content takes time (between 1-3 hours a post). And you're the busiest person in the whole team. Capture, write, publish, and analyze? No.
#2 - Attention Problem
Every social media is distracting. Why? Because it's a public practice. You always need to think about every endpoint of your content. I'll save your mental performance by being the middleman.
#3 - Skill Problem
You may think that your content team will take care of this. But they're not specialized in writing social content for a person (ghostwriting) and the LinkedIn algorithm - you got me if you try this.
#4 - Authentic Raw Material Problem
We need the authenticity of your day-to-day. That's why I interview you frequently. Nothing on your side - I guide you with the right questions and extract the raw ideas (i call it content therapy).
#5 - Strategy Problem
You need a unique content strategy to effectively communicate your SaaS for a high ROI. So, I created a whole new category to solve this:

Product
Focused
Thought
Leadership

Thought
Leadership

Product
Marketing

If you want to get specific:

Content Pillars

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#6 - Relevancy Problem
How to "join the conversation already happening in your customer's head"? I create an ICP LinkedIn profile to imitate their feed to view the world through their eyes. This helps me create relevant and engaging content.
I bet you cannot find the last 2 solutions anywhere besides Founderbound.
Here's the full cycle:

Content
Creation

Founder

Post 1

Post 2

Post 3

Post 4

Post 5

This is me



Content Interview

This is you

Most probably you have 5 concerns now:
#1 - Unique Voice Concern
"How can you sound like me?" That's my profession as a ghostwriter. But shortly, I analyze your existing content and dive deep into your perspective in a 60-min meeting. This helps me to understand your voice and we'll calibrate it over time while creating content.
#2 - Public Perception Concern
"Am I gonna look cringe or trying too hard?" Absolutely no. Quite the opposite. You'll look like a leader who believes in and advocates your company's vision. We're looking for resonating content, not vanity metrics. (btw, this is the most common reason founders are not posting)
#3 - Expertise Concern
"Are you the right person to do this?" My natural self is humble, and I know Alec Paul is better (also pricier) than me. But lots of crap is out there, and I believe strongly in the quality of my work.
- I've been writing online since '17. Gained 12K followers on X and 3K on LinkedIn.
- Wrote a bunch of blog posts for my websites - compiled all on Medium.
- I hold a Bachelor of Laws and Master of Laws degree from Hacettepe University (trying to signal that I've always been good with the words lol).
#4 - Knowledge Concern
"How much do you know about this?" I've been in the e-com and digital marketing game since '18:
- Sold 12,000+ units of PL products on Amazon US.
- Sold 6,000+ POD jewelry and 3,000+ digital products on Etsy. Using Facebook and TikTok ads.
- Ran an Amazon Growth Agency and worked with the founders of VC-backed startups and successful companies, including Inofab Health, Invidyo, edelkrone, and Kodgem Technology.​
#5 - Agency Concern
Know this feeling: "Who'll be my contact person?" - Me, only me. No juniors. No VAs. No dilution.
It's Burak btw, nice to meet you.
The 4 FAQ
#1 - Where are your testimonials?
Here's the truth: No one wants to publicize they're working with a ghostwriter. So I can't put it here. But this page proves my writing skills already, and here are some of my own recent writings:

Burak Seyman on LinkedIn: Why every B2B SaaS must prioritize founder-led content in 2025?…

Burak Seyman on LinkedIn: Everyone says, “Post on LinkedIn.” But if you don’t know this, you’ll end…

Burak Seyman on LinkedIn: Last week, I spoke with the CEO of a potential Turkish unicorn. ...and it…

#2 - Are you using AI?
Of course (as everyone does). But mostly for research, ideation, and brainstorming - not writing. Make sure, your content will be top-notch and 100% authentic as if you spoke it yourself.
#3 - How fast will I see results?
It all depends on the market (ofc) but I always aim to get you a meaningful ROI. Most of my clients start receiving comments, DMs, and call requests in the first month.
#4 - What will be my commitment?
Basically 2 things: Show up on content interviews and review the content I send. That's all.
Finally: How can we work together?
We kick off with the onboarding. Includes content strategy, founder branding, profile optimization, and voice calibration for a strong foundation (one-time fee of $1999).

Onboarding Process (2-4 weeks)

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Then, you choose a content package:
Consistency Package
  • 8 posts per month
  • Monthly content interviews
$1799 / month
Visibility Package
  • 12 posts per month
  • Bi-weekly content interviews
$2499 / month
Credibility Package
  • 20 posts per month
  • Weekly content interviews
$3699 / month
All Packages Include
  • 3 days review time for approval or revision
  • Dedicated Notion workspace to see everything in one place
  • Real-time analytics with a detailed dashboard (using Shield)
  • Monthly performance report with executive summary
  • Monthly data analysis and content strategy refinement
  • Flexibility to upgrade, downgrade, pause, or cancel anytime
…and for your specific needs:

Add-ons

Inbound Engagement I encourage you to engage with the community yourself in your posts, but if you don't have time, I do it for you. $49 for a post Network Expansion I send up-to-200 ICP connection requests a month with a tailored message, starting with who engages your posts. $999/mo Lead Magnet Giveaway Campaign I help you to prepare and manage it and distribute the LM. $499 for a giveaway LinkedIn Newsletter I write an industry newsletter with the help of your proprietary data to build thought leadership. $499 for an issue Paid Distribution I use Thought Leader Ads to land your posts to the feed of your ICP. I manage and optimize it and report the results. $1,499/mo (Mostly for clients who have an active ABM strategy.) Outbound Engagement I join the current industry talks and engage with the leaders and influencers in viral posts and niche groups. 30 min/daily. $1,499/mo (It's a bit risky because of the dynamic context. So, this is for clients who trust me 100% that I can reflect their thoughts)

That's all. If you think I can help you, book a call to talk (or just take it as a free consultation):
Not for FOMO but FYI, I onboard only 1 client every month.
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